A lesson in listening. Why Shakey’s Pizza rocks!
Are you a fan of Shakey’s pizza? Well, pop star Katy Perry is. In fact, she recently tweeted that she was hoping for a b-day shout-out from Shakey’s Pizza on one of their store front signs.
To provide a bit of backstory, Shakey’s had already established a Twitter presence and, with social media monitoring help from MindComet, were actively listening to mentions about their brand on Twitter. So when this opportunity presented itself, Shakey’s was already there, ready to go. They reacted quickly and had one of their LA locations change out the sign to say “Happy Birthday Katy Perry”. A photo was snapped and posted to Twitter.
This was a few days ago and unfortunately Katy Perry hasn’t responded to the tweet (yet). However, Holly Madison, star of The Girls Next Door, saw it and sent out her own tweet.
That’s what I like to call PURE GOLD. As a result of her tweet, the shout-out photo currently has over 7,000 views and that number is still growing as I author this post. Add that to the fact that Holly Madison publicly called Shakey’s Pizza one of her favorite things to over 230,000 of her followers! I suppose you could have Holly eat a slice of Shakey’s on Dancing with the Stars, but I’m thinking her tweet was alot cheaper (FREE) and less messy.
So I ask you, when opportunity knocks for your brand will you be listening?
BTW, please help me get the word to Katy by retweeting this tweet. I’d hate to see her miss her birthday wish.
Posted by Jeremy Hilton on Oct. 26, 2009
I loved Shakey’s as a child, used to go there as a child for birthdays.
Posted by Karina Vedder on 11/03/2009 03:54 PM