Hanging with Mike Haines, Regional VP of Facebook
Ok, so I didn’t actually hang with Mike Haines, in like a grabbing a beer or going golfing sense, but I did have the pleasure of attending a speaking engagement he hosted through the AMA Central Florida chapter.
Overall, the presentation was very basic, and to Mike’s credit, he explicitly warned us in the beginning. It truly was the 50,000 foot view. However, there were a couple of interesting points that Mike shared, which I thought invaluable, no matter how much of a “guru” you are.
Facebook is all about news streams.
In an average Facebook session of 22 minutes, a user spends 19 minutes of that time in their news stream. That one tidbit has an obvious and significant impact for marketers and their Facebook strategies - break the confines of your Fan Page and get your marketing message in user’s news feeds.
If you’re struggling with ideas on how to do this, maybe you’ll be inspired by IKEA’s approach to this. It is insanely simple, yet brilliant.
10x views on a stream vs page
If you were to post the same message into your fans news stream and only on the fan page wall, the former post would receive, on average, 10 times the views as the latter. Same message, different delivery method, different results. Not surprising, but it’s interesting to know the metrics surrounding it.
All in all, a good event. Thanks AMA CFL and Mike Haines!
Posted by Jeremy Hilton on Nov. 18, 2009