Social media usage eclipses email. What should you do?
According to a recent study release by eMarketer, social media activity has eclipsed that of email.
This is an impressive milestone for social media, however this shouldn’t be your cue for abandoning or even reducing your email marketing budget and throwing all your direct response marketing eggs into the social media basket.
According to a study by IDC, 43% of social media users have never click on ads (this one included) and only 11% of those who did converted to a sale. Email is still driving more online purchases than other online media, so stick with it.
Use social media as a complement your email programs or to execute a whole host of other business tasks that email can’t accomplish. When it comes to direct response marketing, though, email is still king.
Posted by Jeremy Hilton on Mar. 28, 2009
where do i post our videos and pictures that i heard that i have?
Posted by Mark on 04/29/2009 02:51 PM