The power of Twitter is in your imagination.
There’s a common sentiment about Twitter, and many social platforms for that matter - They are distractions. A waste of your time.
In fact, let me quote a recent post by Thomas Wailgum on CIO.com
“Consumer electronics and smartphone apps and Facebook are irrelevant.
They are nothing more than a costly distraction, stealing your attention from the massive problems that you, your company and the business world now face ... but in times of great business peril, this is when great business applications are absolutely essential—not farting iPhone apps, nor 140-character ramblings about your plans for tonight.“
It’s obvious that Thomas Wailgum is completely unaware of the potential of Twitter and other social platforms. He’s written them off as irrelevant and as a waste of time.
What he has failed to understand is that Twitter and other social platforms are tools, and just like most tools, can be re-purposed, to suit your needs. Thomas Wailgum sees Twitter as a waste of time, because when he uses it, he’s wasting time.
The power of Twitter is in your imagination.
Sure, there are people who consistently ramble about their plans for tonight. But there are also people who ramble on about brands, products, and customer service experiences.
So while Thomas Wailgum is wasting time on Twitter, savvy companies are listening their customers and building relationships 140 characters at a time.
Posted by Jeremy Hilton on Mar. 21, 2009
exactly! I got so ticked about this subject I ended up ranting about it the other day. I wasn’t able to say it as concisely as you did.
http://rob.orangejack.com/2009/03/17/for-people-who-dont-get-twitter-or-any-other-media/
Posted by Rob Williams on 03/21/2009 03:19 PM