The sore thumb approach to social media
Getting noticed paves the way for progress. It opens doors. This is true in love, work and almost any other activity in life, including social media.
It’s easy to be a “me too”. I’m guilty of it. The problem is, “me too’s” don’t get noticed. You need to stick out, like a sore thumb.
So ask yourself, what do you have to offer that is unique to you? What sets you apart?
The answer to that question is your social media strategy.
Posted by Jeremy Hilton on Oct. 08, 2009
Comments
Agreed. Fishing where the fish are is a key ingredient to a business-focused SM strategy.
I’m interested to know what types of tools do you use to identify the “ponds” that your customers frequent?
Posted by Jeremy Hilton on 10/12/2009 05:38 PM
Hi Jeremy,
Simple and true but often forgotten.
SM is quite ‘noisy’ so to stand out from the clutter, one has to either 1) be a SM superstar 2) have something unique to propose. Very few are part of 1), more can be 2).
But allow me to add 2 simple words to your sentence which would look like:
- What do you have to offer to your customers that is unique to you?
I think defining the target customers is still highly critical, even more than before may be as social media creates this perception that you can touch everybody. Wrong. It’s still about relevance (to some and not all), and value (this unique value which makes you stand out from the noise).
Posted by laurent on 10/12/2009 01:23 PM