Three improvements to your company’s Twitter strategy
1. Stop using Twitter strictly as a broadcast medium
People are on Twitter to listen to others and to have others listen to them. Stop using Twitter as a way to broadcast out your marketing message and start having real conversations with your followers. No one wants a constant barrage of your marketing messages. Listen to what they have to say and provide authentic responses. You’ll build trust, loyalty and respect with your followers.
2. Share some knowledge with your followers
You don’t have to be a college or university to do this. Educate people about your products and services. Don’t go overboard though. Mix in selfless education about your industry, or hometown, or whatever. People grow tired of incessant self-promotion.
3. Have fun with your followers
Make Twitter into an interactive tool for engaging your followers in fun ways. Send out trivia questions, quotes and fun facts that are relevant to your industry. If people respond to your engagement, acknowledge their response. Try mixing a contest into your engagement. Offer a nominal gift for the first person that responds.
Posted by Jeremy Hilton on Mar. 20, 2009
Comments
Great read! I whole-heartedly agree with your point on building a relationship with your users. It’s never fun being friends with a robot.
Posted by Nick Davis on 03/20/2009 02:38 PM
Good points! Social media thrives on relationships!
Posted by Ben Komanapalli on 03/21/2009 07:48 AM
Here’s another ten quick tips, just incase any of you readers are hungry for more!
http://is.gd/oeMa
Posted by Art Wilbur on 03/20/2009 02:36 PM