MindComet

What is trust worth to a business?

It’s not a secret that MindComet uses Radian6 for social media monitoring. And being in the position that I’m in, Radian6’s competitors frequently solicit me in hope of winning MindComet’s business. Historically, I’ve obliged when offered to sit through a demo. I mean, what if I find a product that I like better than Radian6? What if there’s something that can do the same thing, but at a fraction of the cost?

I recently turned down a solicitation from a Radian6 competitor after coming to a realization about our social media monitoring tool vendor—I trust them.

While I don’t typically share emails on my blog, but I wanted to share this one (BTW, names have been changed to protect the innocent)

Dear FRED,

After some thought, I’m going to respectfully decline your offer to tour FRED’S PRODUCT.

My decision comes down to trust.

During MindComet’s relationship with Radian6, I’ve been consistently impressed with their performance, both platform wise and customer service wise. They have yet to give me a reason to jump or even consider jumping ship.

Besides great service, I trust that their product will always be the leading social media monitoring tool, because folks like David Alston and Amber Naslund are helping to shape the future of the social media movement. To be honest with you, and I mean no disrespect here, FRED’S COMPANY just doesn’t have the same street cred when it comes to thought-leadership.

As far as cost, I get that your product is offered at 1/3 the price of Radian6, however, I refuse sacrifice trust in order to save a few dollars.

Posted by Jeremy Hilton on Jan. 05, 2010

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