Sep24
social media, brands in public
Elementary my dear Watson….spammers
The blogosphere is a stir about Seth Godin’s latest undertaking, Brands in Public. Words like brandjacking and blackmail are being spoken in the breath as Godin.
Love it or hate it, I fear that Brands in Public could be doomed from the start due to one simple, yet omnipresent force on the Internet, spammers.
From the looks of it, Brands in Public appears to be a keyword-based aggregate, which are ripe for exploitation by spammers…and trust me they will come. Seth Godin, marketing genius, will work his voodoo and push these pages to the tops of the search engines. He has to, otherwise he can’t demand the monthly fee he’s looking to leech from brands. Once these pages hit the first pages in Google, it will be no time before they’re targeted by spammers and rendered useless by links to porn sites and cheap Viagra (just like Twitter’s Trending Topics).
Posted by Jeremy Hilton on Sep. 24, 2009