MindComet

Social Media Club Orlando July Event Recap

July was community management month for Social Media Club Orlando and were lucky enough to have three local community managers join us for a fantastic discussion about their trade. Joining us was Colleen Burns @yelporlando, Carri Bright @brightgirl and Mark Krupinski @markkrupinski. If you missed the discussion, we have a video archive available for viewing (thanks to Art Wilbur @at1mp).

SMC Orlando July Meetup - Introduction to Community Management from Social Media Club Orlando on Vimeo.

View Comments

Posted by Jeremy Hilton on Jul. 20, 2010

The flip-side of crowdsourcing

I love crowdsourcing.

The concept is simple, yet it’s a disruptive social tool which, if coupled with great ideas, will bring about powerful applications. The business world has already latched on the crowdsourcing with great success.

* Starbucks is making the in-store experience more enjoyable by leveraging insights from My Starbucks Idea for product and business innovation.

* You can rest assure that your next online t-shirt purchase won’t be a flop because Threadless lets the community decide on which t-shirt designs should be produced.

* Product innovation is taking a leap forward through Hypios. It’s a marketplace where companies can broadcast internal R&D problems to an outside network of expert problem solvers.

But are there downsides to crowssourcing? Can it be used for nefarious purposes?

The answer is yes. It already is.

The Iranian government recently launched a crowdsourcing site that will help identify members of last year’s election protests. The site, Gerdab.ir, displays photos of “dissidents” and allows the Iranian public to collectively identify and report the identity of these people to the government.

View Comments

Posted by Jeremy Hilton on Jun. 23, 2010

Social Media Club Orlando June Videos

Social media and ROI - 5 speakers, 5 perspectives.

Mark Krupinski Discusses the Net Promoter Score from Social Media Club Orlando on Vimeo.

Murray Izenwasser Discusses Revenue from Social Media Club Orlando on Vimeo.

Ashley Lomas Discusses Organic Search Traffic from Social Media Club Orlando on Vimeo.

Anthony Richardson Discusses Conversion from Social Media Club Orlando on Vimeo.

Greg Rollett Discusses Crowd Sourced Contests from Social Media Club Orlando on Vimeo.

View Comments

Posted by Jeremy Hilton on Jun. 15, 2010

Social Media Club Orlando April Video

Mistakes and lessons learned in Social Media.

SMC Orlando April Meetup - Mistakes in Social Media from Social Media Club Orlando on Vimeo.

View Comments

Posted by Jeremy Hilton on May. 10, 2010

Social Media Club Orlando April Gathering

The Orlando tech community has been kicking around the idea of forming a local Social Media Club Chapter. I’m happy to announce that SMC Orlando is holding it’s first ever event [Cue the Woo-hoos]. It’s been long time coming for a group that I believe this area is ripe for.

You’re invited to join us on this special evening as we present a panel discussion on “Mistakes and Lessons Learned in Social Media” led by CFL area industry professionals.

If you’re there, make sure you say hi!

View Comments

Posted by Jeremy Hilton on Mar. 29, 2010

What is trust worth to a business?

It’s not a secret that MindComet uses Radian6 for social media monitoring. And being in the position that I’m in, Radian6’s competitors frequently solicit me in hope of winning MindComet’s business. Historically, I’ve obliged when offered to sit through a demo. I mean, what if I find a product that I like better than Radian6? What if there’s something that can do the same thing, but at a fraction of the cost?

I recently turned down a solicitation from a Radian6 competitor after coming to a realization about our social media monitoring tool vendor—I trust them.

While I don’t typically share emails on my blog, but I wanted to share this one (BTW, names have been changed to protect the innocent)

Dear FRED,

As far as cost, I get that your product is offered at 1/3 the price of Radian6, however, I refuse sacrifice trust in order to save a few dollars.

View Comments

Posted by Jeremy Hilton on Jan. 05, 2010

A lesson in listening. Why Shakey’s Pizza rocks!

Are you a fan of Shakey’s pizza? Well, pop star Katy Perry is. In fact, she recently tweeted that she was hoping for a b-day shout-out from Shakey’s Pizza on one of their store front signs.

To provide a bit of backstory, Shakey’s had already established a Twitter presence and, with social media monitoring help from MindComet, were actively listening to mentions about their brand on Twitter. So when this opportunity presented itself, Shakey’s was already there, ready to go. They reacted quickly and had one of their LA locations change out the sign to say “Happy Birthday Katy Perry”. A photo was snapped and posted to Twitter.

This was a few days ago and unfortunately Katy Perry hasn’t responded to the tweet (yet). However, Holly Madison, star of The Girls Next Door, saw it and sent out her own tweet.

That’s what I like to call PURE GOLD. As a result of her tweet, the shout-out photo currently has over 7,000 views and that number is still growing as I author this post. Add that to the fact that Holly Madison publicly called Shakey’s Pizza one of her favorite things to over 230,000 of her followers! I suppose you could have Holly eat a slice of Shakey’s on Dancing with the Stars, but I’m thinking her tweet was alot cheaper (FREE) and less messy.

So I ask you, when opportunity knocks for your brand will you be listening?

BTW, please help me get the word to Katy by retweeting this tweet. I’d hate to see her miss her birthday wish.

View Comments

Posted by Jeremy Hilton on Oct. 26, 2009